Appreciate personal finance

Investment Management, International Planning & Advice, Financial Planning & Coaching

Appreciate PERSONAL Finance

Financial Planning & Advice, Investment Management, International Financial Planning

Our commitment to our clients means offering investment solutions in your best interest. This means strategies tailored to your financial situation, as well as in line with your values.

Ariadne specializes in working with “Generation X” individuals & families; as well as cross-border financial planning, especially for French, UK, and India/US situations.

Experience where it counts

Ariadne has been practicing since 2008 in both the US & in India, and founded Appreciate Personal Finance in 2015. She also collaborates with local Bay Area organizations to promote financial literacy among the under-served, including women, schoolchildren, & victims of domestic violence.  Read More


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Our Services

image of Ariadne Horstman, CFP

Ariadne Horstman, CFP®

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We tailor our services to your needs, whether that means investment management, financial planning, or both. We are here to help you to reach your goals.

As a Certified Financial Planner™, Ariadne has completed extensive training & is held to rigorous ethical standards that insure your best interests are served.

Appreciate Personal Finance, based in Palo Alto, California, offers Financial Planning and Investment Management Services to help you achieve your goals. Whether they include a comfortable retirement, education, financial freedom or all of the above and more, we can help guide you in the right direction.

​As a Fee-Only Certified Financial Planner™,  Appreciate’s Ariadne Horstman is passionate about improving clients’ well-being through committed, personalized & insightful financial guidance.

We’re ready to work together to determine your financial priorities, outline your objectives and design the personalized roadmap that will get you there.

If you're ready to take responsibility for your financial future, but feel you don't have the knowledge or bandwidth to do it alone, now’s the time to get started — and Appreciate Personal Finance is ready to help:

“Meaningful Money Management”

Why choose a CFP® ?